DFW AMA 2013-2014 Marketer of the Year Awards

The Dallas / Fort Worth American Marketing Association (DFW AMA) 2013-2014 Marketer of the Year Awards are designed to recognize and reward excellence in marketing in the DFW area in various marketing categories.

Congratulations

2013-2014 Award Winners

 

Marketer of the Year

Company (Agency): Kalkomey Enterprises (WrightIMC)

Title: Social Presence

 

CMO of the Year

Company: JCPenney

CMO: Debra Berman, SVP Marketing

 

Collegiate of the Year

Collegiate: Ganapath Ramu Velu

College: University of Texas at Dallas

 

Branding

Company (Agency): Dallas Convention and Visitors Bureau (TracyLocke)

Title: Dallas Big Things Happen Here Campaign

 

Direct Mail Marketing

Company (Agency): RIM (Javelin Marketing Group)

Title: BlackBerry Pull Tab

 

Event Marketing

Company (Agency): HMS

Title: “Destination: Payment Paradise” / 2013 NHCAA Conference

 

Innovative/Emerging Marketing Technologies

Company (Agency): HP (AMS Pictures)

Title: HP Innovation Room

 

Integrated Marketing

Company: Mary Kay Inc.

Title: Mary Kay 50th anniversary celebration “One Woman Can” campaign

 

Interactive Media

Company (Agency): HP (AMS Pictures)

Title: HP Storywall

 

Mobile Marketing

Company (Agency): Phillips 66 (SCAinteractive)

Title: Tank5 Instant Win Game

 

Marketing Research

Company (Agency): SPYCH (Spych Market Analytics)

Title: Redefining the ROI of Research

 

New Product/Service Launch

Company (Agency): American Heart Association (Poppywriter Creative Services & Reinhardt

Title: Get With The Guidelines® -AFIB New Program/Product Launch

 

Public Relations

Company (Agency): Communities Foundation of Texas

(SparkFarm and O&H Brand Design)

Title: North Texas Giving Day

 

Social/Viral Marketing

Company (Agency): Kalkomey Enterprises (WrightIMC)

Title: Social Presence

 

Visit the Award Categories page for each category description.

For more information, please email Victor Su at specialevents@dfwama.com or Becky Young at marketeroftheyear@dfwama.com