The following details pertain to the Marketer of the Year judging process. Visit CMO of the Year and Collegiate Marketer of the Year to find judging criteria for these awards.
All Marketer of the Year entries will be reviewed by a judging panel. Each entry will have the opportunity to win the following awards:
Category Winner – One award given to each of the sixteen categories (evaluations based on the judging panel’s voting/scores)
Overall Marketer of the Year Award – One award given to one of the sixteen Category Winners (evaluations based on the judging panel’s voting/scores)
Judging Panel Evaluation
The DFW AMA Marketer of the Year Awards judging panel will evaluate each submission based on the questions below. Each question will be ranked on a scale of 1 to 10, with 10 being the highest. The entry with the highest total score, within each of the sixteen categories, will receive a Category Winner award and be eligible to win the overall Marketer of the Year Award.
The judging panel will be comprised of a select group of marketing professionals who are industry experts within each specific award category. The judging panel can, at their discretion, move an entry into another category if they feel it is better suited for the submission.
Judging Questions and Criteria for Evaluation of Submissions
- Marketing Challenge: What was the basic challenge that was presented to be addressed/solved/changed? Judging will be based on how clearly the challenge is stated.
- Goal(s) or Objective(s): What were/was the goal(s)/objective(s) that were established to address the above marketing challenge? Judging will be based on how clear and measurable the stated goal(s)/objective(s) were. If goal(s)/objective(s) are not measurable, the judging will be based on whether they were clear enough to determine if the goal(s)/objective(s) were achieved.
- Action(s) taken to achieve Goal(s) or Objective(s): What action(s) were taken to achieve the above stated goal(s)/objective(s) and how did they address the marketing challenge? Judging will be based on how well the actions relate to achieving the goal(s)/objective(s).
- Work Created/Output from actions taken: How does the creative work/collateral that was created align with the goal(s)/objective(s) that were established? How did it solve the marketing challenge that was presented above? Judging will be based on how well these creative pieces align with the goal(s)/objective(s). Judges will also be able to award points in this question for the utilization of innovative and creative ideas. Points awarded in this question will be weighted double in judging evaluations, please provide sufficient explanation and examples of your work created.
- Results/Outcome: What measurable results/outcome were achieved from the actions taken to solve the marketing challenge? Please describe the results/outcome in as measurable of terms as possible to show that the marketing challenge presented was solved through the goal(s)/objective(s) that were established. Judging will be based on how effective the actions taken were able to solve the marketing challenge and reach the stated goal(s)/objective(s). Points awarded in this question will be weighted double in judging evaluations, please provide sufficient explanation and examples of the results.
