How to Enter
- Please carefully read and follow all entry rules and eligibility requirements to ensure your work meets the necessary submission criteria.
- Review the category listing below to identify the appropriate category to submit your work to.
- Submit your entry online, all entries and entry materials must be submitted electronically by January 28, 2013.
NEW THIS YEAR – BOARD SUBMISSIONS
Should your entry become a finalist you will be REQUIRED to submit a board to showcase your work at the Awards Gala.
Board requirements include:
- One 24’’x 36’’, ½ inch black gator board
- Work must be attached to board and must remained attached when board is vertical (board will be hung on a display at Awards Gala)
- Board must include: Company name submitted, Entry Title, Date of Implementation of Project, Entry Category, brief summary of challenge and results
- Board may include collateral examples or work created examples that were submitted with original entry
- Board may be formatted in a landscape (horizontal) or portrait (vertical) composition
- Additional details and deadlines for board submissions will be sent directly to the finalists
Rules and Eligibility Requirements for Entries
- All entries must include a 100% completed submission form and conform to the entry requirements and questions. Failure to submit a completed submission form could result in entry disqualification.
- The completion of all materials and work entered into the DFW AMA Marketer of the Year Awards competition must have been within the calendar year of January 1, 2012 to December 31, 2012.
- Each entry can only be submitted into one category that best suits the work being entered. The judging panel can, at their discretion, move an entry into another category if they feel it is better suited for the entry.
- All award nominees must be based in the Dallas/Fort Worth Metropolitan area to be eligible to enter; this award is not limited to DFW AMA Members.
- Individuals may enter the Marketer of the Year Awards more than once, but each entry must be of a different marketing program or set of work.
- All judges involved in the judging panel and their immediate families, companies, and/or work that they have directly completed for clients are not eligible to enter into the awards competition.
- All entries must be of real marketing efforts with a purpose of solving a problem or challenge with a stated and measurable end result. No conceptual, hypothetical or abstract work will be considered.
- The DFW AMA and the judging panel reserve the right to reject or disqualify any entry which does not conform to the entry rules and guidelines or that does not complete the submission form in its entirety.
- The DFW AMA and the judging panel reserve the right to strike any entry which is not appropriate for the category for which it is entered.
- The DFW AMA and the judging panel reserve the right to not give out an award in every category if there are not sufficient entries for the category to have competition among the entries submitted.
- By submitting to the Marketer of the Year Awards all entrants acknowledge the right of the DFW AMA to utilize all submitted materials and entry information for publications, exhibitions, and marketing of the DFW AMA Marketer of the Year Awards Gala.
- By submitting to the Marketer of the Year Awards, all entrants agree to furnish the necessary documentation for review by the DFW AMA to prove legitimacy of entry information if a question should arise related to their entry information. Failure to provide the necessary information could result in entry disqualification.
- The DFW AMA and the judging panel reserve the right to rescind an award given out if it is proven that the work submitted was false, invalid, unlawful, illegal or otherwise infirnges upon the intellectual property or proprietary rights of a third party.
- All entries must conform to all copyright laws – copyright infringement and/or plagiarism will result in entry disqualification.
Nominations and submissions are being accepted for the following award categories. Visit the Entry Forms page for entry requirements and submission instructions.
Marketing efforts that have enhanced or maintained a company’s image through any PR avenues such as media kits, press releases, special media related events, etc.
Includes any event (i.e. conference, trade show, workshop, fundraising event, social event, etc.) that successfully brought a good or service to the attention of its intended audience.
Direct Mail Marketing
Communications straight to the customer, direct interaction with the consumer/client that has a specific “call-to-action.” Best use of 2- or 3-dimensional marketing campaign that impacted lead generation or generated a desired response from a target audience.
Collateral created that successfully promoted and supported the sale of a product or service (i.e. white papers, presentations, annual reports, brochures, newsletters, business cards, etc.) both in print and/or electronic format. (Excludes direct mail. See Direct Mail Marketing.)
Best use of integrated marketing tactics to target a B2B or B2C audience. Successful marketing efforts that encompassed a plan and strategy to engage in multiple types of marketing tools.
Marketing that successfully reached the consumer/client through a digital portal (i.e. website design, email communications, banners and incorporated media). (Excluding social marketing. See Social/Viral Marketing or Mobile Marketing.)
New Product/Service Launch
Any successful marketing effort that was used to promote a new/added good or service.
Best use of destination social media or networking website(s) and/or technologies to generate leads and/or desired audience response for a product or service. Best use of an owned social platform (wikis, blogs, webinars, podcasts, video marketing etc.) in an existing corporate website or in the creation of a new website that generates awareness and/or desired audience response.
Innovative / Emerging Marketing Technologies
Successful marketing effort that forged new ground in the marketing industry that has not been readily used and that utilized a new medium or utilized an existing medium in a new way. Examples may include: QR codes, location-based mapping applications, hyper-local marketing, customized Facebook tab with a specific call to action that helped build a database, etc.
Successful marketing effort that identified and defined information that links the client/consumer to the company in a qualitative and quantitative form. Examples may include: a research study that helped a client formulate a successful strategic decision using either qualitative or quantitative research methodology.
Best overall strategy, design and implementation of a new or refreshed brand identity.
Successful marketing effort executed through the use of a mobile device such as a cell phone/smart phone, text messaging, applications, etc.